04.04.2002 |
In order to maintain its leadership in the field of wellness and health, and to authenticize the personality of Stephan Eberharter, Austria's leading insurance company has planned a new promotion for next spring, backed with classical advertising. The overall package includes editorial fitness tips for the ORF broadcast "Sport on Sunday", large posters and Internet activities. Also, UNIQA will back these with special forms of advertising and special-interest media.
Fitness tips in "Sport on Sunday" From Sunday 7th April 2002 Stephan Eberharter will present tips on fitness and wellness in altogether 12 broadcasts. All the exercises and suggestions will be demonstrated by "Steff" and he will be supported and advised by UNIQA VitalCoach Bettina Kurz, who together with the Zillertal sportsman has put the broadcast training programme together. Particular attention will be given to ensure that even "greenhorns" start their sporting activity in the right way (a medical check is recommended, and walking as an alternative to running). Stephan can be seen as the fitness trainer for Mr. and Mrs. Austria every Sunday from 6.30 p.m. on ORF1 up to the end of June. All the "Sport on Sunday" braodcasts will be presented by UNIQA as a partner.
TV filming and photo-shoots in the Zillertal The set for the TV filming and photo-shoots for print and posters took place in the home region of the Olympic victor. The selection of indoor and outdoor locations and a production in record time was possible only thanks to the excellent local support. Special thanks from UNIQA and the production team go to:
· the community and the main school of Stumm im Zillertal · the Spa Institute Stumm in the Zillertal · Hotel Pinzger, Stumm/Zillertal · Sporthotel Theresa, Zell im Zillertal · and the Austrian Skiing Association